Michelob ULTRA Launches the '10-Day Dream' Experience
Michelob ULTRA, the esteemed global beer sponsor of the NBA, is delighted to announce its latest initiative—the '10-Day Dream' program in partnership with the Atlanta Hawks. This exciting program aims to elevate the fan experience by providing one lucky individual with an unparalleled opportunity to immerse themselves in the lifestyle of an NBA player.
Exclusive Access to NBA Life
The selected winner will spend ten exhilarating days with the Atlanta Hawks, gaining insider access to premium NBA experiences. This unique contract allows the winner not only to travel alongside the team for an away game but also offers a glimpse into the glamorous everyday life of an NBA athlete. The experience includes exclusive merchandise, mindful player interactions, and exhilarating front-row seats, giving the winner an authentic taste of professional basketball.
A Testament to Passion for the Game
As stated by Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, "The '10-Day Dream' is about more than just basketball – it’s an opportunity for fans to engage with a life many have aspired to since their first moments on the court." This initiative is part of Michelob ULTRA's commitment to continuing with its Superior Access program, pushing the boundaries of fan engagement and creating unforgettable experiences.
How to Participate in the '10-Day Dream'
Starting from March 10, participants eager to join the fun can submit a 30-second video where they express their passion for basketball. To enter, fans should upload their submissions to the Michelob ULTRA website. This creative entry will not only amplify their love for the game but also increase their chance of winning this extraordinary opportunity.
Partnering with the Atlanta Hawks
Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks, has echoed the enthusiasm for this collaboration: "We are thrilled to work with Michelob ULTRA to offer this once-in-a-lifetime chance. This endeavor gives a lucky fan the opportunity to engage in an extraordinary experience that stands out in the sports landscape. We are confident it will far exceed expectations."
Additional Opportunities for Fans
Beyond the '10-Day Dream' experience, Michelob ULTRA invites consumers 21 and over to participate in the Courtside sweepstakes available throughout the season. This program presents fans with further opportunities to win exceptional NBA prizes, including VIP experiences, exclusive souvenirs, and interactions with basketball legends.
Stay Connected
Fans eager to stay updated with the latest news regarding the brand and the NBA experience can easily connect with Michelob ULTRA on social media platforms such as Facebook, Instagram, and X, ensuring they never miss an update. Additionally, to deepen their engagement, fans can also join the Courtside SMS insider program for even more chances to win.
Frequently Asked Questions
What is the '10-Day Dream' experience?
The '10-Day Dream' experience is a unique opportunity for one lucky fan to live like an NBA athlete, including access to exclusive team experiences and gear.
How can fans enter to win the '10-Day Dream'?
Fans can enter by submitting a 30-second video on the Michelob ULTRA website expressing their passion for basketball.
Who is eligible to participate in the Courtside sweepstakes?
Consumers aged 21 and over are eligible to participate in the Courtside sweepstakes throughout the NBA season.
What prizes are available through the Courtside sweepstakes?
Participants in the Courtside sweepstakes can win NBA-themed prizes, including VIP experiences, exclusive memorabilia, and more.
Where can fans find more information about Michelob ULTRA?
More information can be found by visiting the official Michelob ULTRA website or following them on their social media channels.