Michaels Unveils Innovative In-Store Experiences for Creativity
Michaels Expands Offerings with The Knit & Sew Shop and The Party Shop
Michaels continues to be a prominent name in North America by introducing exciting new store-in-store experiences known as The Knit & Sew Shop and The Party Shop. This strategic move not only enriches the shopping experience for customers, but also reinforces Michaels' position as the largest specialty fabric and party retailer in the region.
Enhancements to In-Store Experience
Both The Knit & Sew Shop and The Party Shop are now available at all Michaels locations, offering an enhanced assortment of products and services tailored to meet the needs of crafting and celebration enthusiasts alike. These innovative concepts include a wide variety of fabrics, yarns, sewing supplies, party essentials, and balloons, setting the stage for an enjoyable shopping experience.
The Knit & Sew Shop
In all Michaels stores, The Knit & Sew Shop is designed to merge the well-loved branding of both Michaels and JOANN, creating a unique shopping destination. Customers can explore an extensive selection of threads, sewing tools, and yarn available across various locations. Additionally, the introduction of the JOANN brand incorporates popular items such as Big Twist®, showcasing a blend of quality and variety to brook creativity.
As part of the enhancements, Michaels has increased its available fabric selection, now featured in over 840 locations, with plans to extend to an additional 250 stores. Furthermore, the fabric section in existing stores has expanded by nearly 25%, offering more than 95,000 options online, including licensed prints that resonate with customers.
Sewing and Yarn Expansions
To cater to the rising demand for sewing and yarn products, Michaels is actively increasing its in-store offerings. This year, the yarn selection is set to grow by 25%, introducing hundreds of new skeins, including a variety of popular JOANN private label favorites. Through partnerships with brands like Gütermann®, customers can also find premium threads and an assortment of new sewing machines, providing everything from beginner kits to advanced crafting tools.
Further enhancing customer satisfaction, The Knit & Sew Shop will feature dedicated fabric cutting tables in more than 650 locations by mid-month, allowing for a more convenient shopping experience.
A Celebration Hub: The Party Shop at Michaels
The Party Shop at Michaels has turned the retailer into a comprehensive celebration hub. Customers will discover a vast range of party supplies including custom balloon arrangements, DIY kits, and various themed essentials. Following the expansion, every Michaels store now accommodates 700 new party products, ensuring a broad selection for festive occasions.
The Party Shop offers incredible value for customers; with balloon bundles starting as low as $9.99 and party supplies priced at just $0.99. Exclusive themes such as rodeo and milestone birthdays are now available, making celebrations feel special without breaking the bank.
Michaels is dedicated to linking its physical stores with online shopping for a seamless experience. It is the only national retailer providing an online reservation system for balloon pick-up, allowing customers to pre-order and schedule collection at their convenience. Additionally, customizable balloon bundles and delivery options further augment the party planning process.
Affordable Celebrations
Recognizing the appeal of budget-friendly party options, Michaels has reduced the price for in-store birthday parties from $299 to $149. This adjustment, alongside straightforward online booking, enables families to organize enjoyable gatherings with minimal stress. Each birthday party package includes guided activities, various themes, and optional add-ons such as balloons and goodie bags, thereby enhancing the festive atmosphere.
Michaels is also cutting prices by 25-70% across more than 200 Celebrate It™ party products, making it easier than ever for families to celebrate both large and small milestones.
About The Michaels Companies, Inc.
The Michaels Companies, Inc. is on a mission to inspire creativity and bring joy to celebrations. As the leading creative destination in North America, Michaels operates over 1,300 stores across the region and is committed to providing customers an unparalleled experience for all their crafting and celebration needs.
For more information about products and services available, customers are encouraged to visit their local Michaels store or explore online resources at Michaels.com.
Frequently Asked Questions
What are The Knit & Sew Shop and The Party Shop?
These are new in-store concepts introduced by Michaels that offer expanded product assortments and enhanced services for crafting and celebration.
Where can I find The Knit & Sew Shop and The Party Shop?
They are available in all Michaels locations across North America.
What products will I find at The Knit & Sew Shop?
Customers can explore an array of fabrics, sewing tools, yarns, and JOANN branded items.
What kinds of party supplies are available at The Party Shop?
The Party Shop features a wide range of party essentials, balloon bundles, and DIY kits for various themes and occasions.
How can I book a birthday party at Michaels?
Booking is simplified through Michaels' online platform, where customers can choose themes and customize their party packages.
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