Melissa Fry Joins Twin Hospitality as New CMO to Drive Growth
New Leadership Appointment at Twin Hospitality Group Inc.
Award-winning marketing leader Melissa Fry has joined Twin Hospitality Group Inc. as the new Chief Marketing Officer, marking a significant milestone for the company. As a key player in the restaurant and hospitality sectors for over 25 years, Fry comes with a wealth of experience that promises to elevate Twin Hospitality's marketing strategies.
Strategic Enhancements to the Executive Team
Under the guidance of CEO Kim Boerema, Twin Hospitality Group is solidifying its leadership team and aiming for operational excellence. This comes on the heels of other recent appointments, including Ken Brendemihl as President of Smokey Bones, contributing to an evolving executive landscape that can positively influence the company's rapid growth. The appointment of Melissa Fry as CMO fits perfectly into this vision as operations ramp up, especially with nearly 100 Twin Peaks units poised for development.
Fry's Proven Track Record
Before her arrival at Twin Hospitality, Melissa Fry played a vital role as the Senior Director of Marketing at Hooters of America. Her innovative campaigns and strategic marketing approaches helped to enhance the brand's presence across the globe. Her diverse skill set encompasses national media campaigns, digital strategies, influencer collaborations, localized marketing, and experiential activations—all of which can significantly boost the brand engagement and revenues at Twin Hospitality.
Enhancing Guest Engagement and Brand Loyalty
Fry's plans as CMO extend beyond traditional marketing methods. She intends to utilize her extensive background to create dynamic marketing efforts that raise brand awareness and foster deeper connections with guests. As stated by CEO Kim Boerema, her ability to craft community-driven campaigns and field marketing strategies will be crucial in engaging customers at both Twin Peaks and Smokey Bones. Enhancing operational efficiencies while maintaining each brand's unique identity is a core focus of Fry's strategy.
A Fresh Perspective on Dining Experiences
As noted by Fry, "Twin Peaks has redefined the experiential dining landscape, combining growth with an exceptional scratch-made menu and vibrant guest experiences." Excited about her role, she aims to expand the brand's digital footprint while reinforcing strong local connections with the community. This approach aligns seamlessly with the company's ambition for long-term growth.
About Twin Hospitality Group Inc.
Twin Hospitality Group Inc. (NASDAQ: TWNP) specializes in operating and franchising high-impact casual dining concepts. The aim is to redefine casual dining through unique experiences offered by its flagship brands, Twin Peaks and Smokey Bones. Twin Peaks, celebrated as a premier sports lodge, currently operates 114 locations across multiple states and is recognized for its quality food and enjoyable atmosphere, featuring wall-to-wall sports coverage. Meanwhile, Smokey Bones presents a full-service, meat-centric menu known for its slow-smoked and fire-grilled creations across 51 locations in several states. For more detailed information on the company, please visit www.twinpeaksrestaurant.com.
Contact for Media Inquiries
For media inquiries, please reach out to Erin Mandzik via email at emandzik@fatbrands.com or call 860-212-6509.
Frequently Asked Questions
What is the role of Melissa Fry at Twin Hospitality Group?
Melissa Fry is appointed as Chief Marketing Officer, focusing on increasing brand awareness and guest engagement.
What brands does Twin Hospitality Group operate?
The company operates Twin Peaks and Smokey Bones, both of which offer unique dining experiences.
How many locations does Twin Peaks have?
Twin Peaks currently boasts 114 locations throughout the United States and Mexico.
What kind of growth strategy is Twin Hospitality pursuing?
Twin Hospitality is pursuing an ambitious expansion strategy with nearly 100 Twin Peaks units under development.
Who can be contacted for media inquiries regarding Twin Hospitality?
Media inquiries can be directed to Erin Mandzik at emandzik@fatbrands.com or by calling 860-212-6509.
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