Medela Unveils Campaign to Celebrate Motherhood's Small Steps
Medela's New Initiative Celebrates Every Moment in Motherhood
Motherhood is not defined by a singular grand event but rather by countless small steps: visits to a pediatrician, chats with friends, and tender moments with a newborn. These steps can be significant milestones like a baby’s first smile or can sometimes feel mundane, such as dealing with milk stains. Every little moment during this journey holds importance.
In honoring this experience, Medela AG has rolled out an inspiring campaign dubbed «With You, Every Step of the Way». This initiative is dedicated to recognizing and celebrating all aspects of motherhood while showcasing their latest innovations in breast pumping technology.
Launching New Wearable Breast Pumps
At the center of this campaign are the revolutionary wearable breast pumps, Magic InBra™ and Motion InBra™, designed with mothers in mind. These pumps aim to provide an effortless blend of freedom, comfort, and effective performance, making pumping a more manageable part of a mom's daily routine. Whether at home, during a commute, or engaging in activities, these products enable mothers to continue nurturing their babies while maintaining their busy lifestyles.
Complimentary Symbolic Gifts
As part of the campaign, starting November 3, every purchase of these innovative pumps from selected online retailers will come with a complimentary pair of limited-edition mom-baby socks. These socks are a visual representation of the campaign's core message: that every step in motherhood counts and that mothers do not navigate this journey alone.
Advancing Research in Community Breastfeeding
In addition to launching their new products, Medela is also making a significant contribution towards bettering breastfeeding practices in communities. The company has committed CHF 20,000 to support community-based breastfeeding initiatives, highlighting its dedication to both mothers and their babies. This support showcases Medela's commitment to turning scientific research into practical care solutions for families.
A Message of Connection and Care
Rooted in its long-standing ethos of community, Medela's campaign also emphasizes the importance of support systems for mothers. Every action taken to assist mothers in their journey—whether through providing products, community support, or research funding—is a step toward shared progress.
Nicolé Kettenus-Schwarz, Chief Marketing Officer at Medela, articulates this sentiment beautifully: "With this campaign, every step a mom takes becomes a shared step – toward progress, connection, and care. For over 60 years, Medela has supported families by turning scientific advancements into caring solutions that enable nurturing environments for infants."
Celebrating Everyday Moments
The limited-edition socks, crafted by Swiss illustrator Yael Anders, feature vibrant designs symbolizing the shared journey of motherhood. These playful yet meaningful items serve as a reminder that even the simplest acts of care play a vital role in a mother's journey. As Anders expresses, "These socks turn simple, everyday moments into reminders that we’re all connected, celebrating the power and strength of motherhood."
Join the Celebration
This campaign is about embracing both the visible milestones and quiet gestures of care that often go unnoticed. Medela invites mothers and their supporters to join this heartfelt movement celebrating the daily steps taken in the rewarding journey of motherhood.
Frequently Asked Questions
What is the main goal of the campaign «With You, Every Step of the Way»?
The campaign aims to celebrate the everyday journey of motherhood and recognize all the small steps that mothers take every day.
When will the new wearable breast pumps be available?
The Magic InBra™ and Motion InBra™ will be available starting November 3, through participating online retailers.
What is the purpose of the limited-edition mom-baby socks?
These socks symbolize every step in motherhood and serve as a reminder that mothers are not alone on this journey.
How is Medela contributing to community breastfeeding initiatives?
Medela is contributing CHF 20,000 to support initiatives that promote community-based breastfeeding practices.
Who created the design for the limited-edition socks?
The socks were designed by Swiss artist Yael Anders, emphasizing the beauty and complexity of motherhood.
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