Mattel Ventures into Animation with New Barney Series

Exciting Launch of Barney's World by Mattel

Today, Mattel, Inc. (NASDAQ: MAT), known for its vibrant portfolio of beloved characters, unveiled a new animated music video for the classic song "I Love You". The reimagined lyrics now celebrate the importance of self-love with the fresh rendition titled “I Love You, I Love Me Too.” This comes alongside stunning images from the highly anticipated series, Barney's World, which is set to engage generations of fans.

New Series Overview

Barney's World will consist of 52 episodes, each being 11 minutes long. The series is scheduled to stream on Max starting soon, with a linear premiere on Cartoon Network following shortly after. Kids across the globe will find joy in this charming, refreshed series that aims to capture the hearts of both new audiences and those who grew up with Barney.

Timely Messages of Self-Love

The updated version of the classic song offers a valuable lesson for children, emphasizing that loving oneself is as crucial as loving others. Mattel aims to tackle the challenges children face as they grow, promoting essential values of self-esteem through Barney's World.

Positive Impact on Young Audiences

Josh Silverman, Chief Franchise Officer at Mattel, shared insights on their mission: "Mattel Television Studios strives to develop content that extends our characters’ legacies across various platforms worldwide. Barney exemplifies love and positivity, and we are enthusiastic about bringing him back for today’s audiences.” This revival aims to leave lasting impressions on children, encouraging them to embrace important lessons as they navigate their formative years.

A Nostalgic Experience for Parents

Designed primarily for preschoolers, Barney's World also caters to the nostalgic desires of adult viewers who grew up with Barney. Many parents are excited to introduce their children to this new adventure, fostering shared experiences that bridge generations.

Collaboration with Corus Entertainment

This animated series is a co-production between Mattel Television Studios and Corus Entertainment’s Nelvana. The collaboration promises high-quality storytelling, with executive producers from both companies overseeing the series’ creation. Mattel is dedicated to ensuring that this beloved purple dinosaur continues to inspire and educate.

Connect with Barney Online

Viewers can follow Barney on social media to keep up with the latest developments and engage with the character, as he shares exciting updates on platforms like TikTok and Instagram. Parents and kids alike can explore this growing universe together online.

About Mattel, Inc.

Celebrated as a premier global toy and family entertainment company, Mattel is known for its iconic brand portfolio, including Barbie, Hot Wheels, and Fisher-Price. The company has been a trusted partner in childhood empowerment since its inception in 1945. Through a collaboration with leading retailers, Mattel provides a diverse range of toys and experiences, nurturing children’s wonder and creativity.

About Max

Max is a streaming service by Warner Bros. Discovery, delivering top-notch scripted content, live sports, and breakthrough documentaries. With captivating original programming, including HBO Originals and exclusive content, Max ensures viewers have access to a wide array of choices that entertain and inform.

About Cartoon Network

A iconic animated network, Cartoon Network presents beloved shows that inspire imagination. With content tailored for all ages, it nurtures creativity and entertainment that resonates with families. The network's commitment to innovation brings classic characters and new animations to life.

About Cartoonito

As Warner Bros. Discovery's preschool block, Cartoonito offers a delightful blend of engaging characters and educational programming. Grounded in Positive Psychology, it aims to nurture kindness, respect, and individuality among young viewers, making it a fantastic gathering place for laughter and learning.

Frequently Asked Questions

What is the theme of the new Barney series?

The series focuses on self-love and self-esteem, emphasizing the importance of loving oneself.

Where can I watch Barney's World?

Barney's World will stream on Max, with episodes also available on Cartoon Network and select platforms.

How many episodes will the series have?

The series consists of 52 episodes, each lasting about 11 minutes.

Who is involved in the production of Barney's World?

The series is co-produced by Mattel Television Studios and Corus Entertainment's Nelvana.

What nostalgic elements are included in the show?

The show blends familiar characters and themes with modern stories that appeal to both children and their parents.

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