Mars Launches Global Study Exploring Pet Happiness and Health

Mars Launches Global Study on Pets' Impact on Wellbeing

Mars, Incorporated, the leading name in pet care, has embarked on a transformative journey with its groundbreaking Pets and Wellbeing Study (PAWS) program. This initiative marks the beginning of the world’s largest international research project aimed at understanding the profound human-animal bond and how it influences mental health, particularly through the companionship of cats and dogs.

Understanding the Human-Animal Bond

In this multi-year study, Mars collaborates with prominent academics to examine the mental health implications of pet ownership. By engaging over 35,000 participants from more than 20 countries, the research intends to shed light on how interaction with pets can alleviate issues like stress, anxiety, and loneliness. This comes at a critical time, recognizing the escalating global mental health crisis.

The Importance of the Study

The PAWS program seeks to gather significant scientific data on the mutual benefits derived from the human-pet relationship. Mars aims to highlight how having pets can enrich human lives and how this bond supports the wellbeing of pets themselves. With mental health concerns increasingly recognized as a global priority, particularly among younger generations, understanding pets' impact on happiness becomes essential.

The Role of Partnerships in Research

This initiative is not only groundbreaking in size but also in its collaborative approach. The Waltham Petcare Science Institute is taking the lead, partnering with esteemed institutions such as the University of Maryland and the University of Arizona, ensuring a comprehensive exploration of this vital subject. As the program evolves, it will incorporate a multitude of perspectives, bringing richness to the findings.

Mars and Calm Collaboration

In a parallel effort, Mars has teamed up with Calm, a prominent name in mental health support, to weave the insights from this study into actionable content for the public. This exciting partnership aims to illustrate how pets can serve as sources of comfort and joy, addressing the mental health needs of people across various demographics.

Advocacy and Future Goals

A focus on wellbeing is increasingly vital, as studies reveal that 45% of individuals in numerous countries regard mental health as their primary health concern. Mars is committed to not only advancing scientific understanding of the human-animal bond but also tackling pressing societal issues like pet homelessness. Their ambition over the upcoming years is to promote welfare initiatives benefiting vulnerable pets worldwide, emphasizing the importance of pets in nurturing human connections.

Mars' Commitment to Pet Care

Mars is synonymous with excellence in pet care, with an extensive portfolio that includes veterinary services and top-quality nutrition brands such as PEDIGREE® and WHISKAS®. With a workforce of over 100,000 associates, Mars is deeply committed to improving the lives of pets and their owners across 130 countries. They uphold a strong belief that creating a better world for pets ultimately benefits society as a whole.

Frequently Asked Questions

What is the PAWS program?

The Pets and Wellbeing Study (PAWS) is an extensive research initiative by Mars aiming to investigate the human-animal bond and pets' role in mental health and wellbeing.

How many people will participate in the study?

The study anticipates involvement from over 35,000 participants from more than 20 countries.

What is the role of Calm in this research?

Mars is partnering with Calm to blend their mental wellness expertise with insights from the PAWS study, aiming to provide resources that enhance understanding of the human-pet relationship.

Why is the study important?

This research seeks to address the growing mental health crisis globally by highlighting the positive effects pets have on human wellbeing.

How long will the study run?

The PAWS program is set to be a multi-year research effort, continuously building on data and insights throughout its course.

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