Mars Innovates for Enhanced Snacking Experiences at Expo

Mars Brings Top Tier Innovations to Sweets & Snacks Expo

Mars showcases how evolving treating behaviors and stretched seasons are shaping the future of snacking.

Mars, renowned for its array of beloved treats and snacks, is set to showcase its latest innovations at the upcoming Sweets & Snacks Expo. This event is pivotal for Mars as it highlights trends that are redefining snack consumption. On-site, attendees will have the chance to sample and explore new products that reflect changing consumer behaviors and seasonal celebrations.

Innovative Offerings from Iconic Brands

At the expo, Mars will be showcasing a variety of new products that cater to the diverse preferences of consumers today. As consumers have become more health-conscious, Mars is responding with better-for-you snack options. For example, there are exciting developments in nostalgic flavors and adventurous textures that speak to younger generations.

Featured Products at the Expo

Among the products debuting at the expo is the STARBURST GOODIES line. These gummy snacks are plant-based, containing only 4g of sugar per serving and a great source of fiber, inviting health-conscious consumers to indulge without guilt. Another exciting addition to the Mars lineup is the M&M'S Peanut Butter & Jelly flavor, which blends the classic taste of a PB&J sandwich into a delightful chocolate treat, ideal for snacking at any time.

The SKITTLES POP'D series has also tapped into the latest candy trend with its freeze-dried innovation, offering a unique crunch that pairs perfectly with the fruity flavors consumers love. SNICKERS, widely known for its satisfying combination of ingredients, has launched a Pecan version adding a nutty twist, along with festive SNICKERS Shapes that deliver classic taste in a holiday format.

Building on Trends of Extended Seasons

The growing trend of celebratory moments suggests that consumers are seeking to stretch seasonal joy into microseasons, such as Summerween and hybrid holidays. This changing landscape means that brands must also adapt their strategies to engage shoppers earlier in the season and keep them excited through various celebrations.

Mars emphasizes that with celebrations starting sooner and lasting longer, companies have an unprecedented opportunity to connect with customers and enhance shopping experiences, thereby boosting basket size and brand loyalty.

Join the Discussion with Experts

To delve deeper into these trends and innovations, attendees can join Tim LeBel, President of Sales at Mars Wrigley North America, at a panel discussion on how brands can effectively capitalize on extended celebrations to drive growth. This session promises insights into pioneering strategies that are shaping the future of snacking.

About Mars, Incorporated

Mars, Incorporated operates with the core belief that the world we want tomorrow starts with how we conduct business today. As a family-owned enterprise surpassing $50 billion, Mars boasts a portfolio that spans various industries, including pet care and quality food products, delighting millions globally.

The company is known for its iconic brands including ROYAL CANIN®, PEDIGREE®, WHISKAS®, DOVE®, EXTRA®, M&M'S®, SNICKERS®, and BEN'S ORIGINAL™. Mars is committed to utilizing its influence to foster sustainable practices that benefit people, pets, and the planet.

For additional information about Mars and its initiatives, visit Mars.com.

Frequently Asked Questions

What innovations will Mars showcase at the Sweets & Snacks Expo?

Mars will unveil several innovative products, including STARBURST GOODIES and M&M'S Peanut Butter & Jelly, reflecting evolving consumer preferences.

How does Mars incorporate consumer insights into its products?

By analyzing consumer behavior and preferences, Mars develops products that align with health trends and nostalgic flavors that resonate with diverse audiences.

What are microseasons?

Microseasons are shorter festive periods that consumers celebrate, such as Summerween, allowing brands to extend engagement and offer seasonal products beyond traditional timelines.

Who can attendees hear from at the expo?

Attendees can hear insights from Tim LeBel, President of Sales at Mars Wrigley North America, on the impact of extending seasons on consumer behavior.

What is Mars, Incorporated dedicated to?

Mars is committed to quality and sustainability, ensuring its operations benefit people, pets, and the planet while delighting consumers with loved brands.

About The Author

My name is Dylan Bailey, and I am 28 years old. I am an author and an expert on the stock market who specializes in publicly traded companies. Early fascination with the stock market inspired me to seek a finance degree and then delve deeply into the world of stocks. I have developed over the years my abilities to spot investment prospects, assess business performance, and analyze market trends.

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