Mars Inc. Investing $27 Million to Support Dairy Farmers
Mars Inc. Investing $27 Million to Support Dairy Farmers
Mars, Incorporated has unveiled a transformative initiative aimed at empowering dairy farmers to adopt climate-smart agricultural practices. Through its collaboration with Fonterra, a leading global dairy supplier, Mars is launching the Farmer Forward Program. This program includes a robust five-year investment of $27 million, signaling the company's commitment to reducing emissions across its dairy supply chain.
Funding for Sustainable Practices
The Farmer Forward Program is designed to offer crucial funding for sustainable tools and technologies that will benefit approximately 2,000 dairy farmers. Mars is also providing cash incentives to around 165 farmers who demonstrate substantial progress in meeting their sustainability targets. Each qualifying farmer could receive an average incentive of up to $15,000 per year.
Significant Emission Reductions
Through this initiative, Mars anticipates a significant reduction in scope 3 emissions, projecting to decrease over 150,000 metric tons by the year 2030 compared to its 2015 emissions baseline. This reduction is comparable to eliminating 380 million miles driven annually, illustrating the program's potential to mitigate climate impact.
A Foundation for Future Sustainability
The scale of the Farmer Forward Program is considerable, spanning approximately 26,000 hectares of farmland. Interestingly, the dairy production supported by this initiative is posited to yield enough milk to hypothetically create around 20 billion SNICKERS bars each year, highlighting its vast potential.
Partnership for a Sustainable Future
Collaboration with Fonterra is essential for Mars to achieve its ambitious goal of reducing greenhouse gas (GHG) emissions by 50% by 2030. Amanda Davies, Mars' Chief R&D, Procurement and Sustainability Officer, emphasized the dedication the company is willing to invest for a sustainable future, stating, "This initiative is a true win-win as we support our farmers while striving for significant emissions reductions."
Building Resilience and Long-Term Goals
Mars acknowledges the importance of helping farmers build resilient businesses that can prosper across generations. The funding and support provided through the Farmer Forward Program will not only encourage emission reductions but also strengthen farmers' operational capacities.
Commitment to Environmental Stewardship
As a company with a significant dairy supply chain, Mars understands that the drive towards sustainability requires strong partnerships with dairy farmers. The company is committed to transparency and collaboration, ensuring that farming families receive ample support as they work towards ambitious sustainability goals.
The Broader Picture for Mars, Incorporated
More than 200,000 cows supply dairy for Mars' well-known confectionery brands, including M&M'S and SNICKERS. Despite this, raw ingredients constitute 65% of the overall GHG emissions from Mars' snacking portfolio. Hence, addressing these emissions is crucial for Mars as it navigates its sustainability road map aimed at achieving net zero emissions across its entire value chain by 2050.
Recent Achievements in Sustainability
Since 2015, Mars, Incorporated has successfully reduced its global GHG emissions by 16% while simultaneously increasing its annual sales by 60%. This highlights the company's strategic alignment between sustainability and business growth, demonstrating that it is indeed possible to achieve profitability while promoting environmental responsibility.
Frequently Asked Questions
What is the Farmer Forward Program?
The Farmer Forward Program is a five-year initiative by Mars, Incorporated, to support dairy farmers in adopting sustainable agriculture practices.
How much investment is Mars making?
Mars is investing $27 million into the Farmer Forward Program for tools, technology, and incentives for dairy farmers.
What are the expected emissions reductions?
Mars aims to reduce scope 3 emissions by over 150,000 metric tons by 2030, which is equivalent to removing 380 million miles from the road.
Who will benefit from the cash incentives?
About 165 farmers who meet sustainability goals will receive cash incentives averaging $15,000 per farmer annually.
What is the broader impact of this initiative?
The initiative helps Mars to work towards its sustainability goals, including cutting GHG emissions significantly across its dairy supply chain.
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