Marriott International Unveils Connect Responsibly Initiative
Marriott International, Inc. has introduced a transformative initiative called Connect Responsibly with Marriott Bonvoy Events, catering to the evolving needs of meeting planners aiming to incorporate sustainability into their events. This innovative program promises to empower event organizers with tools and insights to assess the environmental impacts of their gatherings held at participating Marriott Bonvoy hotels.
Understanding the Meeting Impact Report
Detailed Environmental Assessments
The core of the Connect Responsibly program lies in its comprehensive Meeting Impact Report. This user-friendly report is designed to provide insights regarding an event's overall environmental impact. Event organizers will receive data detailing the sustainability practices employed during their gatherings, as well as the calculated carbon and water footprints associated with their events. This initiative is founded on established methodologies in the hospitality industry that ensure accurate reporting.
Collaboration with South Pole
In a commitment to advance sustainability, Marriott has partnered with South Pole, a recognized climate consultancy and carbon asset developer. This collaboration enables Marriott’s clients to access a selection of verified carbon offset projects. As part of the meeting planning process, customers can choose to purchase carbon credits that contribute to projects aimed at reducing greenhouse gas emissions. This not only aids in addressing the impacts of their events but also fosters a greater sense of environmental responsibility.
Pioneering Sustainability in Hospitality
Marriott's Ongoing Commitment
Marriott's Connect Responsibly initiative aligns seamlessly with the company's larger sustainability and social impact strategies encapsulated in Serve 360: Doing Good in Every Direction. By offering tools like the Meeting Impact Report and focusing on collaboration with partners like South Pole, Marriott is reinforcing its pledge to sustainability within the hospitality sector.
Goals and Aspirations
Marriott’s commitment to sustainability is illustrated by its efforts to achieve science-based emissions reduction targets. Following the approval from the Science Based Targets initiative, Marriott is implementing property-level strategies aimed at curbing their greenhouse gas emissions. As part of these efforts, the company has developed a Climate Action Program to ensure transparency and measurable progress.
Enhancing the Guest Experience
Emphasizing Personal Connections
Marriott understands the significance of in-person interactions and believes that by integrating sustainability into this model, the value of personal connections is heightened. As newcomer travelers increasingly prioritize sustainability in their choices, Marriott's Connect Responsibly program is intended to keep pace with these trends and provide clients with an enriched event experience.
Multi-Language Support
Recognizing the global nature of their clientele, Marriott plans to offer the Meeting Impact Report in 11 languages. This initiative is likely to enhance accessibility and usability for international meeting planners who are looking for ways to integrate sustainable practices into their events.
About Marriott International
Marriott International, Inc. operates a vast portfolio of around 9,000 properties across more than 30 brands in over 140 countries. With a focus on quality service and sustainability, the company invites travelers to enjoy its award-winning travel program, Marriott Bonvoy. Additionally, Marriott remains dedicated to transparency and community impact through programs like Serve 360.
Frequently Asked Questions
What is the Connect Responsibly program?
Connect Responsibly is a program launched by Marriott International to assist meeting planners in incorporating sustainability practices into their events, enhancing environmental consciousness.
What does the Meeting Impact Report include?
The Meeting Impact Report provides insights into the environmental impacts of an event, detailing sustainability practices implemented and calculating the event's carbon and water footprints.
How does Marriott support carbon offset projects?
By partnering with South Pole, Marriott enables event organizers to select from a variety of verified carbon offset projects, allowing them to purchase carbon credits as part of their sustainability efforts.
What are Marriott's sustainability goals?
Marriott aims to achieve science-based emissions reduction targets and has established a Climate Action Program to drive progress toward its sustainability objectives.
How does Connect Responsibly improve the meeting planning process?
Connect Responsibly enhances the meeting planning experience by providing valuable sustainability insights, enabling planners to make informed decisions and improve the overall environmental impact of their events.
