Marriott International Expands Branded Residences in EMEA
The company strengthens its 25-year industry-leading position in branded residences with record-setting residential signings in the EMEA region.
Today, at an industry conference in Greece, Marriott International, Inc. (NASDAQ: MAR) announced the ongoing expansion of its branded residential portfolio in Europe, the Middle East, and Africa (EMEA). With ongoing momentum, Marriott has developed a robust pipeline that reflects growing demands in these regions.
Marriott's EMEA branded residential portfolio now spans across 18 countries, featuring 33 active locations and over 50 more in the pipeline. The growth witnessed since year-end 2023 shows an impressive 23 percent increase in Europe and a staggering 59 percent in the Middle East and Africa, underscoring the rising interest in upscale living solutions.
Jaidev Menezes, the Regional Vice President for Mixed-Use Development at Marriott International, stated, "With 25 years at the forefront of branded residences, Marriott continues to drive record levels of growth and development. Our expanding portfolio showcases the strength of market demand and developer success in creating high-performing residential environments. Through the established Marriott Bonvoy brand portfolio, we're facilitating vibrant communities in sought-after destinations."
Year-to-date 2025 has seen nearly 20 agreements signed for Marriott's branded residences within EMEA. Notable projects include the The Residences at the Dubai Beach EDITION, which will represent the company's entry into the luxury residential market in EMEA, in collaboration with Shamal Holding. Noteworthy is that approximately two-thirds of the year-to-date agreements are in the luxury segment, with the remainder classified as premium.
Thanks to Marriott's strong brand recognition and innovative lead generation approaches, developers engaged with Marriott's branded residences have experienced significant sales success. This year, 19 projects have commenced sales, and The St. Regis Residences, Al Maryah Island, Abu Dhabi achieved a remarkable 60% sales rate of its units at record prices before going public. Additionally, Affini, a Tribute Portfolio Residence, Dubai became the brand's first ever residential property globally and sold out within just one week of its launch.
The new agreements showcase an exciting mix of residential offerings that span stunning waterfront resorts and urban hubs. Some key signed agreements and sales launches in the EMEA portfolio for 2025 include:
- Marriott Residences, Budapest: Led by Market Asset Management Zrt. and this marks Hungary's inaugural branded residence.
- The Residences at The St. Regis Baku: Developed by Pasha Real Estate and exemplifying remarkable architecture.
- The Ritz-Carlton Residences, Al Maryah Island, Abu Dhabi: Collaboration with SAAS Properties.
- Bvlgari Resort & Mansions Abu Dhabi: A luxurious beachfront retreat, developed by Eagle Hills.
- The Residences at The St. Regis Karya Cove Resort, Bodrum: Led by Kuzu Group, marking Marriott's 100th property in Turkey.
- The Ritz-Carlton Residences, Palm Hills, Cairo: Developed by Palm Hills with 60% of inventory sold prior to launch.
- JW Marriott Residences at Dubai Islands, Central: This is the first JW Marriott Residence in the city, developed by CG Developers.
- Seamont, Autograph Collection Residences, Al Reem Island, Abu Dhabi: The first phase sold out within a month, led by SAAS Properties and Royal Development Holding.
- The Residences at Nasim Al Bahr, a Luxury Collection Resort & Spa, Al Marjan Island: Developed by ADNH and signifies the brand's entrance into Ras Al Khaimah.
- The Residences at The St. Regis Jeddah: A new entry for the brand in this city, developed by Miyar Alshati Real Estate Company and partners.
- W Residences Al Marjan Island: This marks W Hotels' first property in Ras Al Khaimah, which is being developed by Dalands Holding in collaboration with Marjan.
Looking ahead, Marriott anticipates six new branded residence openings by the end of 2025, including:
- The Lucan, Autograph Collection Residences, London
- The Residences at The Westin Salgados Beach Resort Algarve
- Marriott Residences Salgados Resort, Algarve
- JW Marriott Residences, New Cairo, Al Jazi First
- Marriott Residences, Dubai, Business Bay
- Affini, a Tribute Portfolio Residences, Dubai
Residents also benefit from exceptional amenities and services through the Marriott Bonvoy program, supported by the company's ONVIA integrated ownership recognition platform.
For insights and details on Marriott Branded Residences, feel free to explore their official website.
Frequently Asked Questions
What is the current status of Marriott's branded residences in EMEA?
Marriott's branded residences in EMEA currently span 18 countries, with 33 locations open and over 50 in development.
What has driven the significant growth of Marriott's residential portfolio?
The growth is driven by strong market demand for luxury living and successful partnerships with developers in high-demand locations.
Can you mention some notable residence projects by Marriott?
Notable projects include The Residences at the Dubai Beach EDITION and The St. Regis Residences, Al Maryah Island in Abu Dhabi.
What customer experiences does Marriott offer in branded residences?
Residents enjoy exclusive amenities and accommodation tailored to enhance their living experience through the Marriott Bonvoy portfolio.
How does Marriott plan to expand its residence offerings in the future?
Marriott plans six new branded residence openings in EMEA by the end of 2025, targeting key high-demand markets.
