Mark Penn Spotlights Creativity's Role at Cannes Lions 2025
Mark Penn to Share Insights on Human Creativity
At the prestigious Cannes Lions International Festival of Creativity, Stagwell's Chairman and CEO, Mark Penn, is set to take the main stage. He will present his session titled "The Human Touch: Creativity Can't Be Automated," which emphasizes the crucial role of human ingenuity in a world increasingly influenced by automation.
Keynote Presentation Overview
Penn's presentation is designed to inspire marketing professionals by showcasing the indispensable value of human creativity. With over four decades of experience at the convergence of technology and creativity, he will share insights on how marketers can navigate a rapidly evolving landscape.
Exploring the Session's Themes
During his talk, attendees will discover how blending technology with human creativity leads to stronger branding strategies. The session aims to equip participants with the tools to transform data into compelling narratives and culturally relevant messages. Penn's insights are meant to help marketers avoid the pitfalls that come from excessive reliance on automated solutions.
Featured Speakers and Their Contributions
This engaging session will also feature industry leaders including:
- Maggie Schmerin - Chief Advertising Officer at United Airlines
- Evin Shutt - Global CEO of 72andSunny
- Mark Penn - Chairman and CEO of Stagwell
Building Connection Through Storytelling
Furthermore, the festival promises to delve into themes of storytelling and the need for marketers to engage consumers meaningfully. Those participating will learn practical strategies for overcoming creative blockages and creating impactful brand narratives.
Additional Sessions Highlighting Creativity
Mark Penn will also partake in several notable discussions at Cannes, including:
Hard Truths, Real Results: How News Unlocks Advertising ROI
This session focuses on how brands can successfully align themselves with credible journalism. Attendees will gain insights into utilizing hard news as a way to enhance advertising effectiveness, sharing proven strategies that can elevate brand messaging.
- Jeff Green, CEO of The Trade Desk
- Phillipa Leighton-Jones, SVP at The Trust, WSJ | Barron's
- Mark Penn, Chairman and CEO of Stagwell
Business of Sport Fireside Chat
This exclusive fireside chat hosted by Bloomberg Media will feature discussions on how sports intersect with business strategies. Notable speakers include Olympic champions discussing their perspectives on the evolving business landscape.
- Tara Davis-Woodhall, Olympic Gold Medalist
- Hunter Woodhall, Paralympic Champion
- Mishal Husain, Editor-at-Large, Bloomberg Weekend
- Mark Penn, Chairman and CEO of Stagwell
The Future of News and Its Importance
Penn will participate in discussions on the relevance of news in today’s media climate. He will suggest that understanding consumer behavior and preferences in news consumption is essential for effective marketing strategies.
- Meredith Kopit Levien, CEO of The New York Times
- Almar Latour, CEO of Dow Jones
- Mark Penn, Chairman and CEO of Stagwell
About Stagwell
Stagwell is a pioneering marketing company crafted to disrupt traditional marketing norms. It is committed to connecting innovative creative practices with emerging technologies. With a footprint in over 45 countries, Stagwell unites experts focused on delivering results-driven marketing solutions. The company thrives on improving the effectiveness of brands' engagements in today’s marketplace.
Contact Information
For further inquiries, please reach out to:
Maggie Axford
Press Contact
Frequently Asked Questions
1. What is Mark Penn's keynote about?
Mark Penn's keynote focuses on the significance of human creativity in the marketing sphere and how it cannot be replaced by automation.
2. Who are the featured speakers alongside Mark Penn?
Featured speakers include Maggie Schmerin from United Airlines and Evin Shutt from 72andSunny.
3. What will attendees learn from Penn's session?
Attendees will learn how to blend technology with creativity, transforming data into engaging narratives and effective branding strategies.
4. What other discussions will Penn be participating in?
Penn will partake in discussions about aligning brands with credible journalism and the intersection of sports and business.
5. What is Stagwell's mission?
Stagwell aims to transform marketing by integrating creativity with modern technology to enhance brand effectiveness globally.
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