Manna Tree Partners with Grupo Herdez to Enhance Wellness Efforts
Manna Tree Partners with Grupo Herdez to Enhance Wellness Efforts
The collaboration aims to expand the global impact of scaling health and wellness-based brands.
Manna Tree, a global private equity firm dedicated to empowering consumers to live better, longer, has announced a strategic partnership with Grupo Herdez, a prominent food company. This partnership is expected to significantly enhance Manna Tree's mission to identify and accelerate health and wellness-based businesses while leveraging extensive global expertise.
Ross Iverson, Co-Founder and Managing Partner of Manna Tree, emphasized the importance of Grupo Herdez's industry knowledge and distribution network, particularly their established presence in the U.S. market. He highlighted that this alliance offers a compelling opportunity to delve into the Latin American market, which is experiencing robust growth in health and wellness sectors.
Grupo Herdez, known for its strong market influence in Mexico, has been listed on the Mexican Stock Exchange since 1991 and reaches 99 percent of Mexican households through its diverse portfolio of over 20 consumer brands. Its presence in the U.S. through the MegaMex joint venture further solidifies its position in the market, linking it with significant growth potential due to its strong industry connections.
Gerardo Canavati Miguel, Chief Financial and IT Officer of Grupo Herdez, expressed optimism about the partnership, stating that together with Manna Tree, they can fuel innovation and uncover new possibilities within the food industry.
This alliance seeks to capitalize on the evolving global wellness economy, which currently constitutes 5.6 percent of total GDP. Both the U.S. and Mexico are regarded as pivotal growth markets, especially in a world recovering from the pandemic, where nutrition serves as a foundational element of health.
Iverson remarked that health and wellness have become a prominent trend in the consumer landscape, transcending borders. Through the collaboration with Grupo Herdez, Manna Tree aims to identify fresh opportunities to create value for its current portfolio while gaining insights across North America.
About Manna Tree
Manna Tree is a global private equity firm with a commitment to investing in businesses that empower consumers towards healthier, longer lives. Their strategic focus is on the consumer sector, particularly within the health and wellness ecosystem, primarily targeting growth-stage and buyout opportunities. Manna Tree has successfully invested in 13 companies, including Health-Ade, Gotham Greens, Vital Farms, among others.
About Grupo Herdez
Grupo Herdez leads the food industry in Mexico, offering a vast array of over 1,500 products across multiple categories. The company is dedicated to sustainability, aligning its strategy since 2012 with the UN's Sustainable Development Goals, which include zero hunger and responsible consumption. With a workforce of over 11,500, Grupo Herdez manages 15 production plants and 29 distribution centers across the region.
Frequently Asked Questions
What is the main goal of the partnership between Manna Tree and Grupo Herdez?
The partnership aims to expand the global impact of health and wellness brands and to unlock new market opportunities in the food sector.
How will this partnership benefit Manna Tree?
It will enhance Manna Tree’s ability to support its portfolio companies with greater industry insights and distribution capabilities, especially in North America.
What specific areas is Grupo Herdez known for?
Grupo Herdez is renowned for bringing traditional Mexican cuisine to the U.S. and has a well-established product line in the food industry.
Why is the health and wellness sector important now?
The sector has grown exponentially, especially in the post-pandemic era, signifying a greater consumer focus on nutrition and wellness.
What does Manna Tree aim to achieve through this collaboration?
Manna Tree aims to explore new opportunities, drive innovation, and create added value for its existing investments through this strategic collaboration.
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