MainStreaming Welcomes Ian Franklyn as Chief Revenue Officer
MainStreaming Welcomes Ian Franklyn as Chief Revenue Officer
MainStreaming, a leading Edge Video Delivery Network, is making significant strides in optimizing streaming quality and operational efficiency. The company is pleased to announce the appointment of Ian Franklyn as its new Chief Revenue Officer (CRO). This strategic addition to the leadership team comes at a crucial time as MainStreaming continues to expand its market presence and revenue capabilities.
Career Background of Ian Franklyn
Ian Franklyn brings over 20 years of invaluable experience in the streaming industry. His extensive background includes a successful tenure as a senior executive at Conviva, where he honed his skills in enhancing customer experience (QoE) through improvements in Content Delivery Network (CDN) and device performance. Ian’s profound insights into customer engagement have made him an asset across various sectors, including media and entertainment, retail, travel, and gaming.
Strategic Goals and Responsibilities
In his new role as CRO, Ian will lead the Sales and Marketing departments at MainStreaming. He is tasked with devising and implementing go-to-market strategies aimed at capturing a larger share of the rapidly evolving streaming market. As the consumption of online video continues to eclipse traditional broadcast, Ian's leadership is expected to drive significant revenue growth.
Ian Franklyn’s Vision for MainStreaming
Ian expressed his enthusiasm about joining MainStreaming, stating, "I am excited to take on this role and work towards solving the myriad challenges faced by broadcasters today, particularly the high-quality delivery of video at scale. MainStreaming’s innovative approach aligns perfectly with the demands of the digital streaming landscape." His vision includes not only enhancing quality of video delivery but also tackling issues such as piracy and operational complexities.
A Thriving Streaming Market
The global media landscape is experiencing an unprecedented transformation, with predictions indicating that the market may grow to approximately 3.4 trillion by 2028. Ian believes that video will remain the dominant medium for media consumption and marketing. He intends to leverage his experience to steer MainStreaming through this growth phase, ensuring that the company remains at the forefront of industry innovations.
MainStreaming’s Commitment to Quality and Innovation
Under Ian’s leadership, MainStreaming aims to reinforce its commitment to delivering exceptional Quality of Experience (QoE) for its clients. The company provides robust solutions designed to optimize network performance and reliability, translating technical capabilities into measurable returns for clients.
Company Background
MainStreaming is dedicated to empowering enterprises within the media and gaming sectors by enhancing their content delivery capabilities. The company's solutions focus on scalability, efficiency, financial savings, and minimizing environmental impact. By ensuring the highest levels of video distribution, MainStreaming continues to lead in innovation and customer satisfaction.
Frequently Asked Questions
What are Ian Franklyn’s primary responsibilities as CRO?
Ian Franklyn will oversee the Sales and Marketing departments, focusing on developing and executing go-to-market strategies for MainStreaming.
What experience does Ian bring to MainStreaming?
Ian has over 20 years of experience in streaming, including significant insights gained from his previous role at Conviva where he focused on enhancing customer engagement and optimizing QoE.
Why is this a pivotal moment for MainStreaming?
As the demand for streaming services grows, MainStreaming capitalizes on its success and seeks to strengthen its position in the market with Ian’s leadership.
What is MainStreaming's mission?
MainStreaming aims to deliver unparalleled Quality of Experience (QoE) to its clients while optimizing video distribution processes and ensuring operational efficiency.
How is the global media market projected to change?
The market is expected to grow significantly, with online video consumption outpacing traditional broadcast TV, making it crucial for companies like MainStreaming to innovate continuously.
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