Maid Brigade Welcomes Danessa Itaya as New Brand President
Maid Brigade, a prominent name in residential cleaning franchises, has made a significant leadership change by appointing Danessa Itaya as its new Brand President. This decision reflects the company's commitment to innovative green cleaning practices and its dedication to health and wellness in homes across the nation.
Itaya comes to Maid Brigade with an impressive background, boasting over 25 years of extensive experience in multi-brand operations and franchise growth. She is set to take charge of the brand's strategic direction, operational performance, and franchise support, ensuring that Maid Brigade continues its expansion and reinforces its presence throughout the U.S.
Prior to her role at Maid Brigade, Itaya was the President of Bio-One, part of the Five Star Franchising group. During her tenure, she successfully led pivotal initiatives in system modernization and expanded national accounts across a network of more than 135 locations. Itaya's expertise also includes her time as President of Property Management Inc., where she significantly increased the franchise presence from 233 to over 380 locations, both domestically and internationally, while maintaining strong financial performance.
Her earlier professional journey includes significant leadership roles with Premium Franchise Brands – Maid Right, where she contributed to plans that won recognition from Entrepreneur Magazine. During her nearly two-decade-long experience with Service Brands International, she excelled in operations and established social initiatives that raised substantial funds for domestic violence shelters through the Ms. Molly Foundation, showcasing her commitment to community well-being.
Ryan Parsons, the CEO of Evive Brands, the parent company of Maid Brigade, expressed his enthusiasm regarding Itaya’s appointment, stating that her deep understanding of the residential services industry aligns perfectly with the company's mission. "Danessa knows the residential services space inside and out," he remarked. Her history of fostering growth within franchise systems emphasizes her focus on supporting franchise owners and cultivating customer-centric teams.
In Itaya's own words, she expressed excitement about her new position, stating, "I'm honored to join Maid Brigade and excited to build on its strong foundation of innovation and care." She looks forward to collaborating closely with franchise owners and team members to foster an evolving culture rooted in purpose while expanding Maid Brigade’s community impact.
About Maid Brigade
A leading name in both residential and commercial cleaning, Maid Brigade boasts over 280 franchise locations throughout the U.S. and Canada. The company prides itself on its proprietary cleaning system, known as PUREcleaning, which is eco-friendly and non-toxic, upholding its commitment to providing the healthiest clean available.
Maid Brigade focuses on sustainable practices that align with modern consumer values, making it a preferred choice for those seeking comprehensive cleaning services. The company is dedicated to supporting its franchise owners through training, resources, and operational excellence.
For additional insights about Maid Brigade and its services, interested parties can explore its offerings through their official website. This reaffirms Maid Brigade’s position as a leading franchise in the residential cleaning sector.
Frequently Asked Questions
Who is the new Brand President of Maid Brigade?
Danessa Itaya has been appointed as the new Brand President of Maid Brigade.
What are Danessa Itaya's previous roles?
Prior to Maid Brigade, Itaya served as President of Bio-One and Property Management Inc., contributing to significant franchise growth in both roles.
What is the focus of Maid Brigade's cleaning services?
Maid Brigade emphasizes health and wellness through its eco-friendly and non-toxic PUREcleaning system.
How many franchise locations does Maid Brigade have?
Maid Brigade has over 280 franchise locations across the U.S. and Canada.
What is Maid Brigade's commitment to innovation?
The company strives for continuous improvement and sustainability in its cleaning practices to meet modern consumer demands.
