Revolutionizing Franchising Education
The University of Tennessee's Haslam College of Business is proud to offer its franchising certification program without any fees, thanks to the generous support of successful entrepreneur Shelly Sun Berkowitz. As the founder and executive chairwoman of BrightStar Group Holdings Inc., Berkowitz brings invaluable experience to the program, ensuring it is accessible to aspiring franchisees from all walks of life.
About the Franchising Certification Program
This unique program is designed for anyone eager to dive into the world of franchising. There's no need for prior experience; all you need is a strong commitment to learning about this exciting business model. The course is hosted through Haslam's Anderson Center for Entrepreneurship and Innovation, reflecting the college's dedication to fostering entrepreneurial success.
Lindsay Mahony's Vision
Lindsay Mahony, the assistant department head for Haslam's Department of Management and Entrepreneurship and director of franchising program initiatives at the Anderson Center, highlights the importance of making franchising more accessible. She expressed her gratitude towards Berkowitz for making this program financially approachable for a broad audience, allowing many budding entrepreneurs to embrace their potential.
Learning From Experience
Shelly Sun Berkowitz's entrepreneurial journey began in 2002 when she faced the challenge of finding quality home care for her grandmother. This experience inspired her to establish BrightStar Care. She has since transformed it into a leading provider of in-home healthcare services, franchising the business to over 400 locations across the nation. The company employs more than 20,000 individuals, showcasing the vast opportunities franchising can create.
Franchising: A Path to Entrepreneurship
Berkowitz credits franchising as a powerful vehicle for achieving her entrepreneurial aspirations. Her aim is to broaden the appeal of franchising, enabling more individuals to pursue their dreams similarly. With UT's no-cost franchising program serving as a blueprint, she is excited to expand access to franchising education.
Course Structure and Content
The Haslam program spans seven weeks and takes a comprehensive look at key franchising concepts. Each week, participants will explore fundamental aspects crucial to their franchising success, including:
- Foundations of franchising and how it diverges from traditional business models
- Evaluating and selecting the right franchise opportunity
- Formulating effective business plans and securing funding
- Recruitment and retention strategies for franchise employees
- Essential leadership qualities for franchise success
- Managing and optimizing franchise operations
- Strategies for promoting sustainable growth
Upon completion, graduates earn a certificate, symbolizing their preparedness to navigate the franchise landscape. The next session of the online certification program will kick off soon, and interested individuals should act quickly, as enrollment is limited.
Changing Perceptions of Franchising
While many associate franchising predominantly with fast food, this certification program aims to highlight the diverse opportunities that franchising presents. Whether in retail or services, there are myriad paths to explore. Understanding the franchising model fully helps potential franchisees make informed choices.
Expert Guidance
Cordell Riley, a veteran with over three decades of franchising experience, will serve as the primary instructor for the course. According to Riley, successful franchisors equip their franchisees with the tools and resources needed to thrive. This program emphasizes understanding the franchise model and prepares students to make sound decisions regarding their future ventures.
A Bright Future Through Franchising
The UT Haslam College of Business is committed to empowering individuals with the knowledge necessary to pursue their entrepreneurial goals. With the franchising certification program, the university endeavors to provide an enlightening experience for aspiring franchisees, fostering a deeper understanding of the franchise landscape.
Who Can Benefit from This Program?
The program invites a broad spectrum of participants—from motivated students seeking to explore career options in franchising, to military personnel transitioning to civilian life, as well as early-stage franchisees looking to fortify their understanding of the model. The favorable conditions of the no-cost program remove barriers, enabling anyone with enthusiasm and drive to learn.
Enrollment for the Haslam no-cost franchising certification program is currently open, and potential participants are encouraged to secure their spot before the upcoming deadline.
Frequently Asked Questions
What is the UT Haslam franchising certification program?
The program offers comprehensive education on franchising, covering its key elements and practical applications—all at no cost.
Who sponsors the program?
Shelly Sun Berkowitz, a successful entrepreneur, sponsors the program, making it financially accessible to all interested participants.
Is prior experience in business required to enroll?
No, the program welcomes learners from all backgrounds, emphasizing a desire to learn about franchising.
What topics are covered in the program?
Key topics include franchise foundations, evaluation, business planning, employee management, leadership, operations, and growth strategies.
When does the next program session begin?
The next online franchising certification program is set to start soon. Enrollment is encouraged as space is limited.
