Magnite Dominates CTV Supply with Unmatched Market Leadership
Magnite's Unprecedented Position in the CTV Market
Magnite (NASDAQ: MGNI) stands tall as the foremost independent sell-side advertising company, proudly flaunting an impressive 99% coverage of Connected TV (CTV) supply. Recent data from the Jounce Supply Benchmarking Report confirms Magnite's lead in total omnichannel supply as well, achieving a commendable 96% coverage. This dominance not only signifies a strong position but highlights the company's pivotal role in shaping the future of digital advertising.
Unrivaled Access to Leading Media Owners
What sets Magnite apart from its competitors is its exceptional roster of direct relationships with renowned media owners, including giants like Disney and Netflix. This access enables Magnite to offer advertisers a breadth of opportunities not available through other platforms. Coupled with its long-standing partnerships with prominent publishers such as Roku and Warner Bros. Discovery, Magnite provides an expansive ecosystem for advertisers.
Enhanced Advertising Experiences
The significance of these relationships extends beyond mere inventory access. Miles Fisher, Senior Director of Strategic Advertising Partnerships at Roku, emphasizes how Magnite’s advanced capabilities boost advertising effectiveness. They enhance the value of Roku's premium inventory, balancing efficiency and scalability in their advertising endeavors. This collaboration ensures new heights in delivering outcomes for advertisers.
Transparency and Optimization in Campaigns
Dan Fox, Global Chief Investment Officer at IPG Mediabrands, further illustrates the benefits of Magnite's expansive CTV coverage. He notes that insights derived from Magnite's direct relationships enable unique targeting approaches, enhancing campaign performance. The transparency and control afforded to clients facilitate the execution of high-quality campaigns in today's fragmented media landscape.
A Suite of Innovative Solutions
In keeping with its mission to empower media owners and advertisers alike, Magnite offers cutting-edge tools and resources to streamline ad management and maximize revenue potential:
- SpringServe: An ad server architected specifically for streaming TV, designed to help media owners manage high-quality ad experiences seamlessly across various video formats.
- Magnite Access: A robust suite of omnichannel audience products that simplifies the maximization of data assets for display, online video, and streaming media owners and their partners.
- ClearLine: A self-service platform granting agencies straightforward access to premium video inventory within Magnite’s network.
- Live Stream Acceleration: Cutting-edge technology aimed at resolving complex advertising challenges while delivering substantial benefits to both publishers and advertisers.
- AI-driven Wrapper Automation: This innovative solution tackles intricate problems, ensuring efficiency and value generation for all stakeholders involved.
Commitment to Industry Advancement
Sean Buckley, President of Revenue at Magnite, shares insights on how the company continually strives to build strategic partnerships and develop advanced tools. These efforts are all directed at fostering media owner success. By equipping sellers with essential technology, Magnite enables them to extract the utmost value from their inventories. This dual-focus also supports buyers in accessing quality ad supply, enhancing the synergy in the advertising ecosystem.
About Magnite
Magnite (NASDAQ: MGNI) is recognized as the world’s largest independent sell-side advertising company. Publishers leverage its technology to monetize content across various formats, from CTV and online video to display and audio. With a reputation built on trust, leading agencies and brands utilize Magnite's platform to access a wealth of brand-safe, high-quality ad inventory, executing billions of transactions monthly. The company maintains a global presence with offices strategically located across North America, EMEA, LATAM, and APAC.
Contact Information
Media Contact:
Charlstie Veith
Email: cveith@magnite.com
Investor Relations Contact:
Nick Kormeluk
Email: nkormeluk@magnite.com
Frequently Asked Questions
1. What percentage of CTV supply does Magnite cover?
Magnite has achieved an impressive 99% coverage of the CTV supply market.
2. Who are some of Magnite's key media partnerships?
Magnite has direct partnerships with major companies such as Disney and Netflix, enhancing its inventory offerings.
3. What innovative tools does Magnite offer to its clients?
Magnite provides solutions like SpringServe, ClearLine, and AI-driven Wrapper Automation to optimize advertising efforts.
4. How does Magnite enhance advertising outcomes for publishers?
By using its advanced tools and direct relationships with media owners, Magnite allows publishers to maximize the value of their inventory.
5. Where is Magnite headquartered?
Magnite is based in New York City, with additional offices in locations around the globe, including Los Angeles, London, Singapore, and Sydney.
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