MacPaw Strengthens Market Presence With New Leadership

MacPaw Partners with Jamf Marketplace for CleanMyMac
In an exciting development, MacPaw has entered a significant partnership with Jamf Marketplace aimed at enhancing the deployment of CleanMyMac Business. This collaboration provides IT teams with a streamlined method for integrating CleanMyMac Business into corporate configurations, making it more efficient and user-friendly.
Launch of Token-Based Deployment
Alongside the partnership, MacPaw is set to introduce a new token-based deployment feature. This innovation allows IT administrators to incorporate CleanMyMac Business into their default toolkits right from the start, optimizing the device configuration process for businesses. As they roll out new devices, organizations can ensure that CleanMyMac is part of their essential software suite, driving productivity and performance from day one.
Enhancing the CleanMyMac Business Experience
With this strategic partnership, CleanMyMac Business stands out as the sole endpoint optimization tool available within the Jamf Marketplace. Leveraging Jamf's capabilities, CleanMyMac Business is poised to provide comprehensive performance monitoring, resource optimization, and malware detection, thereby reinforcing its role as a vital component in corporate IT infrastructures.
New Leadership to Guide Growth
To support its growth trajectory, MacPaw has announced two impactful leadership appointments:
Introducing Dan Jaenicke
Dan Jaenicke has been appointed as the Director of B2B Product Strategy. With over ten years of experience in product development at leading companies, he aims to redefine MacPaw's B2B strategy and expand revenue channels while identifying new opportunities for product development.
Dmytro Belko Joins the Team
Joining him is Dmytro Belko, who will serve as Lead Product Marketing Manager. With a solid background in marketing, particularly in the SaaS sector, Belko is focused on expanding international marketing efforts to cultivate sustainable demand for CleanMyMac Business.
Meet MacPaw at JNUC 2025
MacPaw will be present at the upcoming Jamf Nation User Conference (JNUC) 2025, showcasing their commitment to innovation and user-centric solutions. They will display their offerings at booth #505 and feature two enlightening presentations:
- Yaroslav Stus, Associate Director of Engineering for CleanMyMac Business, will discuss zero-touch deployment in a focused spotlight session.
- Kseniia Yamburh, Malware Research Engineer, will address the complexities of cybercrime during a sponsored session on cybersecurity ecosystems.
Contact Information
Those interested in scheduling a briefing with the MacPaw team, particularly with Dan Jaenicke, are encouraged to reach out at pr_team@macpaw.com.
About MacPaw
MacPaw is recognized for creating a digital ecosystem that enhances productivity for Mac users. With nearly two decades of experience, MacPaw has developed popular applications like CleanMyMac and Setapp, integrating cutting-edge artificial intelligence through Eney, improving user interaction with technology.
Frequently Asked Questions
What is the significance of the partnership with Jamf Marketplace?
The partnership allows for more effective integration of CleanMyMac Business within corporate IT environments, enhancing efficiency through streamlined deployment.
What are the benefits of token-based deployment?
Token-based deployment simplifies the onboarding process, allowing CleanMyMac to be included in device configurations from the outset, improving user productivity.
Who are the new leaders at MacPaw?
Dan Jaenicke and Dmytro Belko have been appointed to lead B2B strategy and product marketing, respectively, to drive the company's growth.
When and where can I meet MacPaw team members?
The MacPaw team will be present at JNUC 2025, showcasing their products and innovations at booth #505.
How does CleanMyMac Business enhance endpoint security?
CleanMyMac Business offers malware detection and performance monitoring, making it a crucial tool for maintaining secure and efficient IT environments.
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