Posted On: 07/14/2013 3:01:20 PM
Post# of 7452
Both Eric and Fred have college professor experience. Think they have a good feel for student concerns? It's coming!!!
On tv books:
"Do you think a 19-year-old college student is going to prefer to pay $99 for the purchase of a seven-pound textbook to lug around all semester – or $19.95 for the same “information” delivered digitally to their iPad or mobile device? What if that digital version also contained active links to reference websites, video clips and expert demonstrations? Which is the better, more thorough, more convenient (and less expensive) way to deliver textbooks or entertainment books (for that matter)?"
On tv books:
"Do you think a 19-year-old college student is going to prefer to pay $99 for the purchase of a seven-pound textbook to lug around all semester – or $19.95 for the same “information” delivered digitally to their iPad or mobile device? What if that digital version also contained active links to reference websites, video clips and expert demonstrations? Which is the better, more thorough, more convenient (and less expensive) way to deliver textbooks or entertainment books (for that matter)?"
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