Glad I got a laugh out of you, Bull.  I just hope you are working you tail off to make a market killing vs. saving your investing arse.  Clearly you missed my point on the definitional aspects of vision/mission/strategy/objectives/measures of success.  I don't do Facebook, Twitter, etc so feel free to do a nice sticky of all the copious DD links you've alluded to for the benefit of myself and fellow investors.  BTW, you're the one who said it all boils down to finding oil, did you not?  Hardly strategic IMO.  A tremendous measure of success, however.  Looking forward to that day.