What’s the value proposition snpw intends to bring to the market?

I have heard build it and they will come. Build what, a factory? And then the orders will just flow in? From what I see snpw is a one or two person company, under capitalized, little to no experience in manufacturing/running a production company, in an highly competitive market with existing factories in the USA, a supply chain based in Asia etc.

So I ask, why snpw? What secret sauce do they have in this highly competitive market?

Thoughts?