You and I are on the same wavelength...the publicity of the injustice and the media attention it would garner... would jettison us into the public eye... on so many levels.
Appearing to be the underdog... as a small pharmaceutical company...would in fact become another David and Goliath story.
Considering all of the anecdotal stories (Moffat, Duerte, etc) we have.... would become materially alive.
IF memory serves me...you in particular were head-hunting months ago...trying to flush/flesh out media attention. ALL of us want this behind us...but let us capitalize on what we can...while it's in our face.