What does that have to do with your previous comment?

"If a company announces an upcoming soft launch it should announce the product was soft launched once it happens. I haven't seen any such announcement."

Sounds to me like your disappointment was that you hadn't seen any announcement that the product was soft launched, not that it didn't happen within a certain timeframe. I would recommend stop waiting for the water to boil, and just let the cooks make the feast.