What I found to be interesting in today's press release is the addition of the new director and how they worded a portion of the PR. Here is one paragraph that I found interesting and a super positive. It shows a little insight about what they are into and also suggests multiple business models at play here. All excellent news. Here is one paragraph from the original PR. (not to mention Marketing campaign is coming along with maximum benefit to all share holders!)

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The proposed new board member, Mr. Zhang Guoqiang has brought excellent resources in many aspects to the company, such as the introduction of new business models and marketing resources to the company's existing innovative retail business and the newly-added new agricultural business. He is expected to bring continuous marketing resources to the industrial pattern of the company; fully support the development and growth of various business of the company; last but not least, proactively and continuously generate the maximum benefit to all shareholders and customers.