Genuine question: why would we need TV with clickable ads without leaving the livestream, while 95% of the viewers don’t need that as they could order (and pay) with their smartphone (while watching the livestream)?

Share price will only rise if Rory shows us he has something. Something that we could look at ourselves and not only his word that retailers are testing somewhere on the www (?). Something that would make people believe in the possibility of hyper growth, some evidence.