I agree with the market saturation on drinks but I believe they should be targeting the water as there is a major drought in the Western USA with no relief in sight as well in Mexico . The demand for clean safe drinking water is off the hook and we have the answer for that demand . So rather than try to introduce anything new that would be costly too do so, why not market and run with what we have and that is already in demand and will be forever now is the time to market our water .