Media efforts would be to educate the doctors as well. How else can we do this ? I agree we don’t have approval yet but neither do many other companies whose drugs gets pushed in the front with no substantial results.
I also agree with CDiddy that putting Nader in front of camera isn’t a good idea. We need to solve this issue and build a small yet powerful media team that removes Nader from the camera and places someone else with far less liability( due to his Stellar performances in the past) and more credibility .