I may be wrong, but I thought the company has some sort of tracker on the software so that they can tell how many units are selling, without any third party report.

I may be wrong again, but I also think that Investor Hangout and Uptick are part of the same IR package. You pay for a certain number of "interviews" a year and you get to control your board on this site, too. At the beginning of every interview on Uptick there's a voiceover that announces it's sponsored by IH.

I tried a few times to set up a SFOR board on ST, but can't seem to understand how to do it. If anyone can figure it out, they don't censor.