it helps him get business, creates buzz excitement, more businesses want to do business with him and he does indeed get business,
what does that have to do with us shareholders, if you trade it you make money , if you hold ? then its not (yet) benefiting us.
that's the problem
until he releases news we are stuck or free to sell.he is in no rush to sell, don't forget , his businesses are doing business regardless of FDA,sec ,and Trump and Congress