Gestalt: "At the end of the day, Vyera can only make money if we make money, otherwise there is a an out of this and we can work with others and Vyera has nothing."

The above isn't true, actually. If Vyera takes a big distribution fee, they will make a great deal of money and there could be little left for net at the end. THAT is why I am harping on the definition of net being of the utmost importance.