Metrics !
Everything mentioned that is being used and scaling up is all producing data which is phenomenal.

No more beginning the webinar with,
"So, did everyone get the email yesterday? Did you download the (fill in the blank) document ?

It's, ok, click on the link right and download it now.
Here's the new one sheet we are going with click now and let's review it.
On page 4 of the presentation as everyone can see (cause everyone opened it right when it was being talk about)

No more at the end of the webinar, we will follow up with an email on what you thought, it'll be open it now & fill it out.

Or, this is the new product, to order it right now click here...

What's all that called?

Zero friction! And data collection.
Just what Rory has been saying from the get go.

Aloha