I have to agree with DD. The impact could/would be saving lives AND increasing the Bottom Line. I (think I) read somewhere that "the Insurance Industry" pays out approx $150B annually in claims/liabilities. A mere 1% of that total would be approx $1.5B, ANNUALLY. An Insurance Company could target customers with higher than average claims. If anyone has a different amount for annual claims, please take 1% of that total and the annual impact will still be a lot of $$$.

Let's agree that any lives saved would be priceless.