"or the ability of an individual owner, to make the call and roll the dice"

That's the catch. Was Jerry Jones answering to anyone other than himself, even lenders? Probably not. I would think that with any company large enough to deal with IPIX, those making such decisions probably put their careers on the line if they depart much from "the norm" as the public and shareholders define it. And it would probably involve a relatively large group of people making the decision-they would have to be convinced in sufficient numbers to "roll the dice". I bet people have a CYA instinct that plays into it as much if not more than the vision part. I'm holding (never sold a share since first purchase in 2014) and I believe it is going up dramatically very soon but I bet it's a very different situation from Jerry Jones.