(Total Views: 515)
Posted On: 08/12/2019 8:54:39 AM
Post# of 11803
Re: weaver_525 #7516
If you had become a director, would you have been able to develope such thing without any significant fundings? I guess not.
I want to remind you weav that at one time you were against spending any money of any kind on new products.
So things change. The cost of bringing a CGM to the market is almost $5 million, and all of this is before any money is spent on advertising and promoting the product. While I do not expect you to watch American and Canadian TV, but Abbott spends incredible amounts on TV advertising for their Freestyle Libre, and while they and their TV commercials have displaced Dexcom as #1, it still ain't no great shakes.
So KB's product concept should be to go after Dexcom. They had a 3-year open playing field all alone and couldn't or didn't take full advantage. Find the man some money until he gets the windfall from J&J, and perhaps stop reminding him of the things he cannot do.
I want to remind you weav that at one time you were against spending any money of any kind on new products.
So things change. The cost of bringing a CGM to the market is almost $5 million, and all of this is before any money is spent on advertising and promoting the product. While I do not expect you to watch American and Canadian TV, but Abbott spends incredible amounts on TV advertising for their Freestyle Libre, and while they and their TV commercials have displaced Dexcom as #1, it still ain't no great shakes.
So KB's product concept should be to go after Dexcom. They had a 3-year open playing field all alone and couldn't or didn't take full advantage. Find the man some money until he gets the windfall from J&J, and perhaps stop reminding him of the things he cannot do.
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