To make it easier for everyone lets say the dealers were selling the units at cost, $200-$250. They are now competing against the company who is undercutting them with a $175 price. The dealers would still ask for price protection on unsold units. Or just return the units or not bother paying the invoice.

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That's just a suggested price like that Dodge hellcat when It came out every dealership that I could find selling them asked $15,000 more than what they are supposed to be so I thought..I ended up calling Dodge directly and asking what is the price of this car you know what the answer was ? No suggested price! So even though you think it's a $70,000 car and even though the dealership wants to charge you $90,000 there is not a suggested retail price that s*** blew my mind!

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