That's just a suggested price like that Dodge hellcat when It came out every dealership that I could find selling them asked $15,000 more than what they are supposed to be so I thought..I ended up calling Dodge directly and asking what is the price of this car you know what the answer was ? No suggested price! So even though you think it's a $70,000 car and even though the dealership wants to charge you $90,000 there is not a suggested retail price that s*** blew my mind!