This has been ongoing for awhile. This is from the blog August 2018, "This is why HHSE has entered into an off-balance sheet financing agreement for MyFlix: a structure which provides the funding for the venture's creation and launch, while preserving HHSE's right to earn full ownership. Similar to a home mortgage, HHSE owns MyFlix, subject to the retirement of the note (which balance is to be repaid to the lenders from the share of incoming revenues otherwise designated for HHSE). On the HHSE Registration Statement, disclosures and balance sheet, the loan proceeds paid towards the creation and launch of MyFlix will be recognized as a HHSE loan payable, secured for the benefit of the lenders by the assignment of incoming revenues from MyFlix.
HHSE Management felt that this form of traditional lending structure offered a cleaner financing mechanism than more complex fundings that involved stock issuances (which stock-based financing structures have proven to be unpopular with shareholders). The concept of having the MyFlix venture "pay for itself" and through cash-flow made sense for a variety of reasons which will be further detailed in the Registration Statement. ".

No shares being issued.