Accretive Acquisition, that's what it's all about. Take a look at the majority of the larger CRM companies today and their acquisition history. You don't get there organically today unless you want to wait a decade or two. You don't acquire anyone without a reserve of shares. You want to use the cash on had to accelerate the business.

What is an Accretive Acquisition
An accretive acquisition will increase the acquiring company's earnings per share (EPS). Accretive acquisitions tend to be favorable for the company's market price, because the price paid by the acquiring firm is lower than the boost that the new acquisition is expected to provide to the acquiring company's EPS. As a general rule, an accretive merger or acquisition occurs when the price-earnings (P/E) ratio of the acquiring firm is greater than that of the target firm.

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