Bialy, Nonseq hit the nail by mentioning "blasphemy", I would call it hubris. Not that I consider myself as deeply religious, but I can imagine that a lot of people wouldn't like the approach. I understand that TBG is about inspiration or a spark that ignites a creation but I believe this could be expressed in a more elegant way without irritate potential customers unnecessarily. If the diabetic community thinks of this product as godly inspired so be it. But elevating oneself in heavenly spheres sounds... I don't know the right word but somehow not right.