Weave I don't understand your comment. I have developed and named quite a number of products. To suggest that every product name which falls short of the mark or success metric is a far cry from suggesting that the decision-making process was poor. Going to an international product naming expert seems on its face to be the right call. Outcomes are not guaranteed, but inputs can certainly be assessed.

Why is this even an issue and why are we even talking about this?
I feel that this is the time to buy some popcorn, sit in one's director chair, and watch the show. IMO