There will be a lot of interactive technology that pops up over the next 10 years. There will be 1-5 big player in this space and 50 smaller players. The first 5 of the latter wins. Not first one but first five. Amazon and Netflix will do their own thing. They are not interested in making apps for the masses. This space is unbelievably enormousness. It's 100's of billions. Not 10 billions but 100's.

How video have changed the landscape from images, documents and powerpoints, interactive videos is the next evolution.

I remember working with a senior leader at one of the top brands in the worlds and he kept pushing video as the next wave of communication and marketing. That was more than 12 years ago. Probably more. I can seem him yelling: INTERACTIVE video now. He now is at Walmart BTW.