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I bet there are a few interesting twists coming since they have many verticals.

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And this takes time, the bigger the company, the more the time, because behemoths tend to be anything but agile. Tier A internal corporate approval processes alone can be prohibitive, let alone the time interfacing with vendors like nFusz. I'll bet the amount of time nFusz is putting into managing all of the simultaneous verticals is daunting.