Well, that's a good point. I am still wondering how did they have such low digital revenue in 2017 then with say even 150-200k users (don't have the exact count with me right now)? I mean I am talking about the $49 Mn point which you mentioned earlier. Why will they sell for $25 Mn if they were probably having revenue of $20 Mn ($10 x around 200,000 users from 2017)?