Fast forward a year from now and you are watching your favorite primetime program. A Pfizer commercial comes on featuring Sam Elliott on a horse as he grabs a leather pouch from his saddle. “ When I’m feelin a little under the weather I take a pinch of Brilacidin and put it between my cheek and gums”. Kills all the little critters so I can be my at my best”. Pan out as Sam rides into the sunset. Idiots.