Exactly!! Not sure where that assumption started, but I never associated the new FB digital ads with any private labels. Seemed obvious from the ads tweeted that they were for a bsafemobile FB campaign. I really doubt we would ever see PL ads posted before the public does. If we do, SB has screwed up in posting them.

cTheRoad could be anything...

ctheroad.com is already registered*
Domain Name: CTHEROAD.COM
Registry Domain ID: 2099836556_DOMAIN_COM-VRSN
Registrar WHOIS Server: whois.godaddy.com
Registrar URL: http://www.godaddy.com
Updated Date: 2017-07-21T07:13:48Z
Creation Date: 2017-02-22T23:24:14Z

Whatever/whoever it is, the work/concept was started over a year ago.

Is it PL#1, PL#2, a PL we didn't know about? We have no idea.

We've seen some tweets with digital marketing recently, but still waiting to see the online ads.

We don't know who the private labels really are yet....tweets have been either accidentally or purposefully cryptic.

I'm done speculating and intend to wait on financials to support expected value. Regardless of posts, pumps, and bashes, ultimately value wins out, so if the revs are all verified, we (shareholders) make a ton of money.