PSA...
After reading a couple of posts on both boards...I caution those that are linking the Facebook ad campaign with our 1st Private Label deal to consider this: Private Label deals, by definition, are named & branded to that company's specs ...not ours...ie: bSafeMobile.

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What is Private Label?
A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer’s brand name. As the retailer, you specify everything about the product – what goes in it, how it’s packaged, what the label looks like – and pay to have it produced and delivered to your store. This is in contrast to buying products from other companies with their brand names on them.

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https://www.shopify.com/encyclopedia/private-label

The photos SB tweeted for the Facebook ad clearly show they are for bSafeMobile...therefore, I believe they are our first retail ad campaign from our new ad agency...Working Media...not our 1st Private Label company. I believe cTheRoad to be the name our 1st Private Label partner is using for our product...(per Mary's past research & SB's tweets confirming that from months ago.) Altho, not set in stone until we see a PR.

Granted...the timelines for release of the Facebook ads & our 1st Private Label deal (according to past tweets) are both slated for the first week of November...I believe they are two separate entities...& should not be presumed to be the same. I may be wrong on this...but it just doesn't make sense that we would put out an ad campaign for a Private Label company with our bSafeMobile branded name...it seems to be 2 different events. SB's tweet on this subject below...clearly, two separate sentences...and as usual...confusing.

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On4 Communications
‏@on4company
Nov 2
2nd private label deal done Meeting with client in New York on Nov 8. I will release the name then. I will release the name of the first private label deal as soon as all advertising is ready.
Facebook campaign starts Nov 19
$ONCI #SMDPC

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