FB ads are a start and I think we've all been waiting for fresh ad content of any kind...so I'm glad to see it.

FB ads are a good way to spend a small amount and build a little social media following. I'm not sure the ROI on sales will be what they want. FB ads are a bit strange in that you don't get the metrics you do with other advertising....harder to measure the results, so easier to throw money away....then say with a good google adwords campaign. IMO FB ads aren't going to be informative...they will be a for a quick call to action. Email signup, Follow, drive to website.

Education needs to be web driven from crosslinks, backlinks, blogs, clients, municipalities, etc...needs to be fresh and build better seo...imo.