I sincerely believe/hope that our long awaited Marketing Program will include more than FB ads. Maybe we can use the same deck/info to educate school & civic groups as well as state & local government. Is TV out of the question? Super Bowl LIII might have a few slots left.

If we partner with AAA and/or insurance companies, we can do inserts in their mailings. We need to find a way to get to the end user customer - which could be individuals and/or the insurance company/customer dynamic that already exists.

Social media could be a form of education so when the sales pitch is made we ONLY have to close the sale since the communication & education will already be done. Will FB ads point the right people to the right websites using "hot links/buttons"?

Statistics could help if delivered properly. I was somewhat surprised to find out that Distracted Driving is more dangerous than Drunk Driving! Any other thoughts?