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Posted On: 09/07/2018 10:43:09 AM
Post# of 32736
Here's the latest Gartner Magic Quadrant for Multichannel Marketing Hubs
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.
https://www.gartner.com/doc/reprints?id=1-4XF...&st=sb
https://www.gartner.com/resources/331100/3311...1_0001.png
Gartner defines the multichannel marketing hub (MMH) as a technology that orchestrates a company's communications with and offers to customer segments across multiple channels. These include websites, mobile, social, direct mail call centers, paid media and email. MMH capabilities also may extend to integrating marketing offers/leads with sales for execution in both B2B and B2C environments.
https://www.gartner.com/doc/reprints?id=1-4XF...&st=sb
https://www.gartner.com/resources/331100/3311...1_0001.png
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