Push the shots outside the US i.e.: Asia, Scotland and Ireland, where being hungover is a badge of honor, sell the jerky here. End the dealer program and hire the successful dealers as employees, since they are proven performers. Then we can compete without the middle layer of costs and offer a lower wholesale price, and perhaps compete with the likes of Krave and the other large jerky brands. Our jerky is better, but I am starting to see copycats with similar flavors in the stores. Have not tried them yet. Just my thoughts. Good luck to us all.