The reason the 8k specified private label is due to the fact that there is a contract in place at this time to only sell to this Distributor in all of Mexico and no other company in that country, making it a private label for the Mexican Distributor with Rocky Mountain High Brands on the cans. Its a WIN for RMHB... that kind of marketing for any company could cost you a small fortune, so if you were looking at it from a marketing standpoint, you could not make a cent on this deal and still come up way ahead because your name will be all over the place and name recognition is one of the biggest keys to selling product. Lucky for RMHB we make money on the deal as well as get all the name recognition advertising as a bonus ! To some people the magnitude of this deal RMHB Corporate put together has not quite set in, but in my opinion ... It has the potential to be HUGE !